Thursday, May 14, 2015  
  Bluedrop and EFE Announce Partnership to Tackle Middle East Workforce Development  

 Bluedrop Learning Networks (BLN) is pleased to announce a contract with Education For Employment (EFE) to better equip marginalized groups in the Middle East and North Africa (MENA) to find meaningful employment. In these first two projects, Bluedrop will help EFE deploy learning technology to improve outcomes and scale their offerings for unemployed MENA youth.

This partnership follows Bluedrop’s commitment at the Clinton Global Initiative (CGI) meeting in New York City, last September, made before His Majesty Abdullah II King of the Hashemite Kingdom of Jordan to bring workforce learning technology to help Jordan to cope with an unprecedented influx of Syrian Refugees.

The Bluedrop-EFE partnership was debuted as part of a landmark Clinton Global Initiative (CGI) Commitment to Action on youth employment, announced by President Bill Clinton at the opening plenary of the CGI Middle East & Africa meeting held in Marrakech, Morocco on 6 May, 2015.

Bluedrop will serve as the technology partner for an Arabic language blended retail sales learning program for disadvantaged youth in Jordan. As part of its commitment to bring scale and improved outcomes to workforce development globally, Bluedrop will also provide co-investment to bring the Jordanian project to fruition. Separately, Bluedrop will work with EFE to provide a youth employability demonstration module to support a major bank the United Arab Emirates (UAE).

“We are honored to join EFE in their important work in the region. We have been admirers of their work for some time. Bluedrop is a global leader in bringing automation and scale to regional and national Workforce Ecosystems. Our solutions have had a profound impact on our clients and the people they serve. We are pleased to expand our reach to the MENA region and we hope to help EFE to increase their capacity for good across the region.”

~ Emad Rizkalla, Bluedrop Founder and CEO


“Bluedrop’s learning solutions are an important innovation in the workforce training space, and EFE is delighted to initiate a partnership. Bluedrop shares EFE’s deep commitment to workforce development in MENA. Together, we can significantly enhance how EFE prepares youth to succeed in the labor force. We look forward to a fruitful collaboration with Bluedrop to support youth in building their futures through employment.”

~ Jamie McAuliffe, President & CEO, EFE

About Education For Employment (EFE)

Education For Employment (EFE) is an international not-for-profit network dedicated to creating job opportunities for unemployed youth in the Middle East and North Africa by providing world-class training that leads directly to jobs. Since 2006, EFE has pioneered a demand-driven approach to helping unemployed, high potential youth get their first job while helping businesses obtain the entry-level talent in demand. Distinct in measure success by the job placement rate of its graduates, EFE also runs self-employment and entrepreneurship programs for youth in the MENA region. The EFE Network is comprised of locally-run EFE affiliates in Egypt, Jordan, Morocco, Palestine, Tunisia and Yemen with support offices in Europe (Madrid), the USA (New York City and Washington, DC) and the UAE (Dubai).

About Bluedrop Learning Networks

Bluedrop Learning Networks (BLN) is a wholly owned company of Bluedrop Performance Learning. (TSX-V: BPL). BLN is the global thought leader in empowering Workforce Ecosystems. Our clients are workforce agencies, foundations/NGOs, unions, workplace regulators, and educational institutes which manage the complex training needs of the people they serve.

The Bluedrop Learning Networks platform allows organizations to support an increasingly mobile workforce as they move between employers, training providers and supporting agencies. The software enables clients to scale programs, automate process, create partnerships and measure results. Our solutions help workers to manage mandatory certifications, apprentices to track new skills at work, the unemployed to get jobs, the underemployed to advance, dreamers to start businesses, and local businesses to grow.

Media contacts:

Lynn Hammond

Director of Corporate Communications

Bluedrop Learning Networks



Mariel Davis

Communications & Partnerships Manager

Education For Employment (EFE)

212-371-7755 ext.234